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Lux Beauty Hair Care

Client Unilever Japan

Design Agency JDO UK´╗┐

CGI Production Officina Poligonale

 

The contemporary play on LUX gold equity is not only modernising the brand but also moving it to a more distinct and premium position. The use of ribbons marque as the essence of the new look. The gold ribbons aim to reflect glamour whilst oozing confidence and luxury.


We were approached by JDO UK to create the CGI packshots and advertising imagery for the japanese launch of new Lux Hair Care.


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