Client Ilhoas Water, CocaCola Japan
Advertising Agency Ogilvy & Mathers JPN
Producer San Takashima, Nexus Films
CGI Production Officina Poligonale
We were approached by Ogilvy to create the CGI advertising imagery for the japanese launch of new flavoured Ilhoas Water.
Love water, Love Ilhoas
The "I LOHAS" water brand is made out of a love for water that values both deliciousness and the environment. The name is a combination of the first three characters of the ancient Japanese poem "Iroha" and "LOHAS", a keyword which focuses on health and the environment. Rendered in gentle-looking Japanese hiragana characters, the brand name represents an image of Japanese natural spring water.