Lux Japan 25yr
Premium hair care oils.
Officina Poligonale was approached to create the CGI product adverstising imagery for the Lux 25yr japanese market of premium hair care oils.
Client: Unilever Japan
Product: Premium Hair Care
Brand Agency: JDO Uk
CGI Production Studio: Officina Poligonale
JDO’s brief challenged the agency to keep the brand relevant to its core user group in the 30s and 40s whilst also bringing in more younger and modern women.
Using the strong equity of the Lux brand identity, JDO used the ribbons marque as the essence of the new look. The gold ribbons aim to reflect glamour whilst oozing confidence and luxury.
Ana McMahon, head of Lux in Japan, commented: “JDO’s design is simple, modern and ownable, while the ribbons marque has iconic potential and is highly campaignable. The contemporary play on LUX gold equity is not only modernising the brand but also moving it to a more distinct and premium position.”