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Italicus

Rosolio di Bergamotto liqueur.

Officina Poligonale was approached by Stranger&Stranger to create the CGI packshot and advertising imagery for the launch of new Italicus Rosolio di Bergamotto liqueur.
Credits:

Client: Italicus, Italy

Product: Rosolio di Bergamotto liqueur.

Brand Agency: Stranger & Stranger

CGI Production Studio: Officina Poligonale

Italicus is the brainchild of Italian spirits expert Giuseppe Gallo who has revived the rosolio aperitivo category by replicating a recipe dating back to the 1800s. Production of Italicus – made at a family-owned distillery in Moncalieri, Torino – begins with bergamot from the UNESCO-protected area in the Calabrian region and cedro from Sicilia.

The two ingredients undergo the sfumatura process – a traditional technique for manually extracting essential oils – before being blended with Italian neutral grain spirit.

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Stunningly presented, the Italicus bottle is intended to pay tribute to Italy’s history and heritage.

The stopper features a renaissance-style Bacchus harvesting bergamot, framed by the shape of a bergamot fruit, while the colour of the glass is reminiscent of the Grotta Azzura in Capri and the waters of the Amalfi Coast.

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For more information on this project check on: Italicus | Italicus Video Channel