Dove Hair Care
Personal beauty care.
Officina Poligonale was approached to create the CGI product adverstising imagery for the Dove hair care range.
Product: Premium Hair Care
Brand Agency: JDO Uk
CGI Production Studio: Officina Poligonale
JDO Brand & Design has continued its partnership with Unilever Personal Care to re-design the core Dove hair care range.
Building on the success of JDO’s previous Dove hair care redesign, the agency was briefed to elevate the brand to a more expert hair care position. The previous design established Dove Hair as a credible player in the damage, repair and beauty category. The new design needed to update and elevate the caring and nutritive elements of the brand whilst completing the Dove brand story. –